Maybelline New York’s Lasting Drama Gel Liner is a long lasting gel eyeliner with a practical brush that aids in applying the product easily and like an expert. It is smudge-proof, waterproof and lasts for up to 36 hours. Achieve a variety of eye makeup looks with the super-concentrated oil-free Lasting Drama Gel Liner. This smudge-free formula sets instantly and glides with ease to deliver an intense colour that lasts up to 36 hours.